Recent Client Engagements
Creating a digital first strategy for a $2 Trillion tech company
Background: A leading technology company with large retail presence wanted ongoing insights and advice on key retail trends in crafting its strategic plans.
Solution: Coresight hosts bi-weekly meetings with senior leadership to discuss opportunities to drive growth and evaluate top-of-mind issues for the business. Specific areas of focus include:
- Consumer and SMB macro trends
- Customer decision journeys
- Livestream shopping and social commerce
- Loyalty & community
- Shopping festivals
- Last mile innovation
- Sustainability
Result: Client has made significant strategic shifts in its business including its mix of online and offline sales based on the insight and advice provided by Coresight.
Developing a livestreaming shopping strategy for a $600 Billion revenue US retailer
Background: Coresight worked with a large US retailer to develop its livestreaming strategy and execute its early livestream events. The client’s goal was to establish a leadership position in livestream shopping and to strengthen its relationship with both existing customers and Gen-Z.
Solution: Coresight developed a short-term and long-term strategy and execution plan across social and livestream platforms, including planning tent-pole events throughout 2021.
Coresight helped execute the client’s first livestream event in 2021 by coordinating between production, internal creative, merchandising and marketing to develop themes, select merchandise, set pricing, choose livestreaming hosts, identify production companies, and evaluate technology partners.
Result: The client’s livestream shopping events drove significant traffic and engagement with target shoppers. The client has continued to invest to expand its livestream programming and is seen as a leader in the space.
Building the data monetization strategy for a leading regional grocer
Background: A large US regional grocery chain sought to evaluate options to increase its data monetization efforts including retail media, data syndication, and other opportunities.
Solution: Coresight created a detailed map of current and emerging data monetization opportunities based on industry interviews, Coresight proprietary data, and third-party research. Coresight also identified innovative startups the client could partner with to tap new revenue streams and differentiate its retail media program with CPGs and other potential advertisers. Based on this analysis, Coresight created a 5-year vision and plan to grow the client’s data monetization revenue streams.
Result: In just six weeks, Coresight identified $10+ million of data monetization revenue opportunities the client could capture in 90 days.
Bringing the largest grocery retailer in the US into China
Background: Kroger, a large US grocery retailer, was evaluating its China market entry strategy and hired Coresight to develop a multi-year strategy and approach.
Solution: Coresight developed a comprehensive strategy to assess the China opportunity and launch its Tmall flagship store:
- Evaluated China consumer market
- Sourced partner vendors, including TP and creative agencies
- Defined in-channel and off-channel marketing strategies
- Created merchandising and pricing strategies
- Sourced talent and developed org structure
- Defined best practices for integration between countries and across departments
Result: Kroger launched its first international store on Tmall and hit its sales targets for two consecutive years post-launch.
Assessing market opportunities for a fast-growing marketplace
Background: A leading DTC design marketplace sought to understand its current and potential market size and to identify opportunity areas for future growth in the US and globally to support an upcoming fund-raise and to help define its strategic plan.
Solution: Coresight developed a robust data model analyzing the overall market and multiple market subsegments based on Coresight Research proprietary data, third-party research and new consumer research. The consumer research evaluated needs and pain points, current and potential online vs. offline purchase preferences, and estimated online spending by category and more.